Soho
London
United Kingdom
The space creates and displays a holistic garment journey from concept, pattern cutting and sampling through to production, with the final pieces hanging in store adjacent to the atelier. The line between consumer and designer is blurred, with just a partition curtain dividing the store into its two parts. Honest rectangular shapes look to mimic and compliment the box like silhouettes of the clothes.
Fitting room, stock room and staff room are tucked into an aluminium back wall accentuated by a running LED ticker.