UVU London Marathon Pop Up 2024
59 Greek St
Soho
London
United Kingdom
The UVU London Pop-up aimed to create a serene, futuristic retail environment that not only highlights UVU’s products but also provides a unique, engaging, and memorable experience for customers. The store’s 'exhibition' style design aims to deliver a seamless shopping journey that reflects UVU’s core values and meticulous product design. Visitors were immersed in a gallery-like space where the brand’s dedication to innovation and quality was evident at every turn. On the ground floor, the pop-up featured a 'white cube' exhibition space, providing a minimalist backdrop that perfectly showcased UVU’s product lineup. Products were either displayed on bespoke aluminum rails suspended from the ceiling or exhibited on diffused light boxes. Downstairs, customers found a striking pink room featuring the brand’s iconic ‘handsome devil’ motif, which offered a distinctive photo opportunity.
UVU is a leading innovator in running apparel and accessories, dedicated to providing athletes with high-performance products that combine advanced technology with iconic designs.